Vegan-Friendly Product Review: Chipotle’s NEW Cauliflower Rice

My household loves Chipotle. It’s cheap and very healthy when you can make it your own, and it doesn’t sacrifice flavor for nutrition. So, it was natural that I’d get very excited over the introduction of cauliflower rice. It’s only out for a limited time in the USA and Canada, so I was quick to grab some lunch and try it out. Here’s my review of Chipotle’s cauliflower rice option:

My Order: Veggie Bowl

  • 1/2 brown rice 1/2 cauliflower rice
  • Pinto beans
  • Extra fajita veggies
  • Guac, mild salsa, corn chili
  • Lettuce

Taste 5/5

The taste is fantastic. It’s grilled, smoky flavor is a very nice addition to my usual veggie bowl.

Texture 2/5

Buried under the rest of my bowl, the cauliflower rice is a bit mushy. It might be more enjoyable in a different meal, but I did not love the texture in a bowl.

Value 1/5

An extra $2 for rice cauliflower is a bit ridiculous. I can get behind an extra 50 cents or even $1, but $2 for a spoonful of cauliflower is nuts. And what’s worse, they do not charge you less for getting 1/2 cauliflower and 1/2 rice. It’s still $2, bringing my usual order from $8.15 to $10.15 (before tax).

Overall 2/5

It’s very tasty and has a lot of potential, but the mushy texture and terrible value brings this idea down. Cauliflower is nutritious and delicious, but this concept follows the usual, irritating pattern of putting a premium price on healthy foods. I think it’s a novelty worth paying for to try once, but I do not recommend making it part of your regular order for the time it’s available. And, if you do buy it, be sure to get a full serving.


Image from Chipotle Mexican Grill, Inc.

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